LinkedIn is the social network par excellence of professionals; If you are looking foremployment, take your career to the next level, generate business contacts or find talent, you must have an account on this social network and update it constantly. Butit is not enough to have a profile for recruiters come to you; you have to be very smart to show the correct information, as well as have a picture that makes you look professional and good image.
We give you the best tips to create an attractive profile:
10 choose carefully your photography
The image is very relevant at the time of first contact. It takes into account that theprofile picture you choose must look professional and respectable. Follow these recommendations:
-Avoid wearing clothing of a color similar to your skin tone.
-Do not use bright red or orange colours because they take away attention to your face.
-It avoids the white, yellow and pink as they make your skin look pale.
-Best colors for pictures that give a professional image are blue, green, and wine.
-Do not use too much makeup. A natural look is the best letter of introduction.
-Keep good posture. He smiles, but don't exaggerate your expression.
-Golden rule: not seen you for the work you have, but for the job you want.
-The setting should be from the head to the shoulders.
-Be natural, don't exaggerate your hairstyle or makeup because you damage your personal brand.
9- It Gives "Follow"
Find profiles of those who admire or recognize their work to be always aware of its innovations. This could lead to that you know the other person and to arrange an appointment. One of the most interesting features of LinkedIn is to "Press", where you can follow influencers by industry, activity, or topics of interest; It will serve as a kindof dashboard where you can find out all the news and views that interest you.
8- You Must be Social and Create Community
To join talks of the communities of LinkedIn, you will have access to new ideas andyou're up-to-date with the latest trends. Also, if you participate you can position yourself as an authority in your field and become an influence. Carefully analyze whatpost.
7- Well Describes Your Skills & Knowledge
This part is extremely important for LinkedIn properly filter your information and relate it with the recruiters. It includes key words; Thus, when other professionals looking for people with your skills, you will find you.
6- The Education Works to Filter Candidates
Your profile includes universities, schools and centres where have received some sort of instruction, as well as courses and voluntary activities. Remember to include extra activities, as well as detailing what was the training received. If they are on the listof institutions on LinkedIn, try to tag them.
5- show off Your Work
Would you like that recruiters focus on you? Give them a sample of your work. Yourprofile adds leagues to professional projects that you've made and includes imagesshowing what you are doing. This speaks much more than a simple resume, because they serve as evidence of your skills and talents.
4- Requests the Validation of Your Profile
LinkedIn works much thanks to the votes of "confidence" that gives the validation ofknowledge and skills. Ask recommendations (current and former) colleagues, bosses, teachers, customers or suppliers. That will give you greater credibility to new contacts. Once someone has validated your profile, do the same for him or her.
Don't forget to add your skills, i.e. to highlight the tasks that you have developed throughout your professional experience.
3- The Overview, The First Thing a Recruiter Sees
The summary, that summary that appears after your basic information, is key at themoment of "conquer" a recruiter. In a brief text (in a paragraph) he shared a previewof your professional career and skills; something that explains why you should contact you, even without seeing the rest of your profile. This will work as a digital cover letter.
2- Custom URL, Weapon of Networking
In a single step you can customize the URL of your profile with your name and surname. Doing so has a double function: helps Google find your information and placeyou in the top results of search; and you can also use it in your presentation or other contact information, cards that your new connections you will discover soon.
1- Full and Well Detailed Profile
Much more information and details of your professional experience include better. This will allow other users to find you with ease, and also helps LinkedIn to make a more accurate match with recruiters. Carefully analyze the keywords that you will useto describe your experience and skills.
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